This partnership between Bacardi and Groove Armada allowed you to download and share a new E.P. for free.

Bacardi became a record label and creating the world’s first ever legal file-sharing network.

The Good Virus became the name of the launch E.P. as well as the visual world that ran across digital, print and TV.

The music promo for the launch track was picked up by MTV, E4, The Chart Show and The Box. (That’s alot of free  media). It also showcased at prestigious short film festival Future Shorts.

The E.P. plus subsequent remixes were available to purchase on iTunes alongside an illustrated digital booklet that continues to generate revenue for the brand.

Downloadable Digital Booklet.